Coca Cola
Comercial & Viral - Campaign
Comercial & Viral - Campaign
Strategy & Idea: Emma Bäcklund, CecilieThoresen, Eivind Trøhaug, Pernille Stene Nordkvist, JanneRefvik, Eivind Trøhaug, Bita Nikzad, Jarle Østerhus& Eirik Haug.
Story Boarding & ArtDirection film: Emma Bäcklund
Production film: Eivind Trøhaug
Script: Cecilie Thoresen
The brief: Coca Cola UK want to make teens & youngadults recycle.
Challenge: Present recycling as a cool thing.
Solution: 1. Showing them the benefits recycling gives to the planet.
2. Showing them the benefits recycling gives to them self.
Our BIG idea and way of answering the task…
Story Boarding & ArtDirection film: Emma Bäcklund
Production film: Eivind Trøhaug
Script: Cecilie Thoresen
The brief: Coca Cola UK want to make teens & youngadults recycle.
Challenge: Present recycling as a cool thing.
Solution: 1. Showing them the benefits recycling gives to the planet.
2. Showing them the benefits recycling gives to them self.
Our BIG idea and way of answering the task…
Mood & Visual feel to comercial in real production would be an extension to the Open Happiness campaign
http://www.youtube.com/watch?v=nlpZRK2Yfd0
