Research & Merchandising project - Bologna University
Distribution
Products
Target
Competitors
Packaging
Promotion
2. Second Part - Creation of an Event or product, with a Company or Association of your choice.
Smileagain is a non-profit organization which helps female victims of acid and kerosene oil burns in Pakistan by providing them essential first-aid treatment, reconstructive surgery and psycological training.
The purpose of this event is to raise money for the medical operations.
The choice of the main product "Eau de Sisley" trio of fragrances, is because they symbolize three different women, or dresses or emotions.
It's the power of choice and the power of change.
