Student Work: Packaging
This project was to rebrand a well-known branded item. I chose Lipton Ice Tea and based my idea around the can being a traditional tea cup. The brand identity is on the teabag tag that hangs over the can. Each of the flavoured drinks has a unique pattern and colour to differentiate from Lemon, Peach and Mango. I have also thought about how the cans would be placed on the supermarket shelves and this is shown in the last image - a cardboard tray that actually looks like a silver tea tray.
In store point of sale.
