Creating and branding a company from scratch
For the look and feel of the organization, I wanted something down to earth, something that indicated sustenance. I drew a stylized wheat stalk to symbolize the earth and our connection to it. The 'bow' on the stalk is an ouroboros, or infinity symbol, to show the continuation down the generations. The style of the paper felt like it had a rugged, natural feel to it that fit with the symbol. While the photography elements where of handicrafts made from different cultures, but with such a small detail that you couldn't pin point the culture and instead it became more about the colors and textures. For the final piece, I did an ad for PBS.