The basic idea of the logo was extracted from connecting the aim or the main company’s field of work with its name specially the E letter from the name, and in the same time in a basic geometric shape do not deviate from the forms of Arabic decoration.Letter E was placed in a Hexagonal shape in a geometrical way and with moving the hexagon the logo appeared as 3D form which is related to the real estate as the building is consists of Shapes and forms making unity as in the case of the logo it is a combination of letter and a shape in a 3D formAnd in the design it was taken in consideration that the shape is dominated and not the letter to make the logo in line with its use in Arabic or English writing.