I was required to use the UWM brand colors, but not the fonts. They couldn’t use any of the elements from official UWM marks. I chose to use the M, as it’s the only part of UWM I was authorized to use.
The left logo references the mascot, a panther, through the use of the paw. The illustration style is contemporary and youthful, and the chunky Bevan M references typical “college” fonts. The right logo uses the UWM brand’s New Baskerville M. It is more refined and traditional, which should fulfill the needs of scholarly student orgs who wish to represent themselves as part of UWM.