Add to Collection
About

About

An Identity designed for a creative festival at the University of Westminster. It is an annual event, allowing students from the MAD (Media, Arts… Read More
An Identity designed for a creative festival at the University of Westminster. It is an annual event, allowing students from the MAD (Media, Arts & Design) School to work with one another and create a day full of activities including, exhibitions, workshops, markets etc. Read Less
Published:
MADFest
Visual Identity
 A1 Poster
A poster which was used to promote the event, date, time, information etc.
 A2 Poster

An A2 poster was designed so that people could use the posters to promote their event/activity/workshop/exhibtion, but still show that they were all working the same umbrella, which was MADFest.
'Clings'

The clings where used as a simple way finding system, rather than using arrows to show where places are, the clings where used to 'mark territory' and show that areas where part of MADFest.
Tote Bags
 The tote bags where given to people when they arrived at MADFest. Inside where two coloured pencils, one a warm red and the other, was a blue. Both colours are a main part of the identity colour palette.
The bag was designed so that it can be used outside of the event, without people feeling like walking, talking advertisements.

Programme of Events
 A small A5 booklet consisting of 24 pages, plus a front and back cover, using three pantone colours and cyclus paper (100% Post Consumer Waste), 115gsm inside the booklet and 200gsm for the cover.
 Identity T-shirt Design
Interactive
Comments Wall