The LG COOLCOOK COMPETITION
was created by my partner Wes Harsch and I to promote LG refrigerators as the new way for chef fanatics to be creative in the comfort of their own kitchen. The idea was that people can be just as creative as the chefs they idolize on television with the LG refrigerators. Specifically the fans of the Food Network channel.
The consumer would follow the call-to-action located at the bottom of the "Create Your Masterpiece" print ads leading them to the LG Creative Cooking Competition microsite—also known as CoolCooks.
The competition was for the consumer to take part in an 8-week national cooking competition that involved a set list of ingredients given through the microsite that they must create a "creative" recipe from.
The Catch: the recipe would have to be made without using any source of heat. The ingredients would only come from items you often find in your refrigerator.
The consumer would have to sign-up through Facebook, Twitter, or Email to gain access to the list. On the site they could create a profile, connect with other competitors, get updates on Food Network news and events, keep track with an active countdown, etc.
Each week one recipe would be chosen as a winner for that week. Each week's winner would be featured on the site with their recipe. By week 8 all of the winners would compete "chef-to-chef" to see who can create the most creative CoolCook recipe.
The winner's recipe would then be featured on the season finale of Food Network's Chopped.
Here is the link to the active site (Firefox is the best browser to use to view the site):
http://studentpages.scad.edu/~wharsc20/LGCoolCooks/
The consumer would follow the call-to-action located at the bottom of the "Create Your Masterpiece" print ads leading them to the LG Creative Cooking Competition microsite—also known as CoolCooks.
The competition was for the consumer to take part in an 8-week national cooking competition that involved a set list of ingredients given through the microsite that they must create a "creative" recipe from.
The Catch: the recipe would have to be made without using any source of heat. The ingredients would only come from items you often find in your refrigerator.
The consumer would have to sign-up through Facebook, Twitter, or Email to gain access to the list. On the site they could create a profile, connect with other competitors, get updates on Food Network news and events, keep track with an active countdown, etc.
Each week one recipe would be chosen as a winner for that week. Each week's winner would be featured on the site with their recipe. By week 8 all of the winners would compete "chef-to-chef" to see who can create the most creative CoolCook recipe.
The winner's recipe would then be featured on the season finale of Food Network's Chopped.
Here is the link to the active site (Firefox is the best browser to use to view the site):
http://studentpages.scad.edu/~wharsc20/LGCoolCooks/
Edvard Munch - "The Scream"
Created using apples and caramel sauce
Leonardo da Vinci - "Mona Lisa"
Created using shrimp and cocktail sauce
Michelangelo - "The Creation of Adam"
Created using mint chocolate chip ice cream and chocolate sauce
THE COOLCOOK ONLINE COMPETITION:
The competition was for the consumer to take part in an 8-week national cooking competition that involved a set list of ingredients given through the microsite that they must create a "creative" recipe from.
THE CATCH:
The recipe would have to be made without using any source of heat. The ingredients would only come from items you often find in your refrigerator.
The recipe would have to be made without using any source of heat. The ingredients would only come from items you often find in your refrigerator.
THE PRIZE:
Each week one recipe would be chosen as that week's CoolCook. The winners from each week would be featured on the site with their recipe. By week 8 all of the winners would compete "chef-to-chef" to see who can create the most creative CoolCook recipe, without using heat.
Each week one recipe would be chosen as that week's CoolCook. The winners from each week would be featured on the site with their recipe. By week 8 all of the winners would compete "chef-to-chef" to see who can create the most creative CoolCook recipe, without using heat.
THE NEXT COOLCOOK:
The participant would have to sign-up through Facebook, Twitter, or Email to gain access to the list of ingredients revealed each week. Through the site they could create a profile, connect with other competitors, get updates on Food Network news and events, keep track with an active countdown, etc.
The participant would have to sign-up through Facebook, Twitter, or Email to gain access to the list of ingredients revealed each week. Through the site they could create a profile, connect with other competitors, get updates on Food Network news and events, keep track with an active countdown, etc.
THE COMPETITION:
Each participant is encouraged to connect with other "cool cooks" through a messaging feature and/or the leader boards. Competitors would be fully involved and constantly updated with the current events of the competition as well as what other particpants are creating.
Each participant is encouraged to connect with other "cool cooks" through a messaging feature and/or the leader boards. Competitors would be fully involved and constantly updated with the current events of the competition as well as what other particpants are creating.
THE WINNER:
The winner's recipe would then be featured on the season finale of Food Network's Chopped.
The winner's recipe would then be featured on the season finale of Food Network's Chopped.
SOCIAL MEDIA:
Facebook and Twitter would be utilized in order to raise awareness about the competition, allow the particpants to create a profile as well as stay informed as to what their competition is creating.
