This is the branding for a fictional electronic music festival in Paris. I used the shape of speakers as a starting point for the identity. I kept the logo itself bold and simple so that it does not take away from the festival, it has to be able to showcase the line up rather than steal the limelight. I wanted it to be slick and understated, with the focus being on the music, but to convey enough personality for the event itself. Photographs from Ultra Music Festival.