Charles Voegele Spring Campaign 2011
We developed a total of 6 ad-campaign motives for the spring advertising campaign of the Swiss fashion store Charles Vögele.
The themes are based on blossoms, which were partly rendered or photographed in the studio mixed with shots of ink and oil in a water tank. The look, visual conception as well as the used colours were selected in close collaboration with the customer.
The motives we created were used in different formats at the Point of Sale of over 850 stores. These were located in Switzerland, Germany, Austria, Belgium, Netherlands, Slovenia, Hungary as well as the Czech Republic and Poland.
Please visit our website http://www.viaframe.de for more information about the concept and check out the making of material to see how the campaign was put into practice.