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    About

    A re-branding of a Christian, non profit organization called "The Chisomo Idea." The term "Chisomo" is the Malawian word for "Grace."
    Published:
Case Study - The Chisomo Idea
case study, print media, re-branding
The Chisomo Idea is a global grassroots movement that connects both the young and young-at-heart to issues of poverty in Malawi, Africa by providing them with a framework for action. This non-profit Christian organization aims at inspiring change through creative activism with the use of learning centers, sports programs, and seminars. The re-branding of this case study accentuates numerical statistics and organizational values through visually stimulating color, info-graphics, and hand-written type. Chisomo is the Malawian word for Grace.