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    A re-branding of a Christian, non profit organization called "The Chisomo Idea." The term "Chisomo" is the Malawian word for "Grace."
The Chisomo Idea
case study, print media, re-branding
The Chisomo Idea is a global grassroots movement that connects the young and young at heart to issues of poverty in Malawi, Africa by providing them with a framework for action. This non-profit Christian organization aims at inspiring change through creative activism, with the use of learning centers, sports programs, and seminars. The rebranding of this case study accentuates numerical statistics and organizational values through visually stimulating color, info graphics, and hand-written type. Chisomo is the Malawian word for Grace.