Easymix
— Brand Identity
Easymix produce cement mixers and wheels barrows, supplying hardware store across Australia.
Their desired marketing perception was to reflect a good range of high quality products. The final brand was to look rugged, industrial, yet professional, strong and bold. The symbol incorporates a cement mixer (inside blades), an 'e' motif and a shield ( representing strength ).
Brand Touchpoints: Logo & Brand Personality, Stationery, Promotional Collateral and Product Branding.
Branding, Design & Art Direction at Luminosity
Client Easymix
