DOLCE & GABBANA
RETAIL STORE - CONCEPT DESIGN
TORONTO, ONTARIO
The Dolce & Gabbana women’s brand is refined, sensual and luxurious while accentuating edginess. Inspired by contemporary music and everything that is now, the label reflects a personal style free from the constraints of pre-conceived notions and formats. Captivating innovators and trendsetters, and everyone who enjoys freedom, irony and irreverence in fashion, “The boutique is a place where you can experience collections and the Dolce & Gabbana world; which is in constant transformation and evolution. For this reason, it’s essential the boutique also reflects the same evolution and growth.” (Gabbana). The look will be a bright, minimalistic space focusing on the customer in front of a fashion backdrop. The Boutique’s concept will focus on the way customers live the shopping experience. The retail space will not only showcase a luxury brand, but will also allow the customer to enter a dream like world and be part a photo shoot.