Excuse The Mess
Excuse The Mess
Social Network Visual / Promotions / Print Design

 
I undertook the Excuse The Mess project as part of a open brief advertised on their website. The brief was to produce visuals to expand the music event company’s online presence and advertise their underground events. A graphic visual would be used for their social media page and the print material would promote their upcoming events.
 
I decided to produce a set of postcards for each of the events. This would mean the product would be easily accessible and not take up a lot of room. They would be designed to be placed around the capital city in various stores where postcards are already displayed, for example, Urban Outfitters, HMV and vinyl stores. Design limitations (current brand colours and logo design) were all considered before proceeding with the initial concepts. 
 
I decided to base image around the current logo design, headphone graphics, and various images relating to the brand identity. I felt the identity didn’t show it was associated to music, so I decided to create visuals with a music theme. The aim of the ‘Facebook Visual’ was to be fresh and to give a bit of an edge to the identity. The various images in various sizes was intended to create a scattered visual, but the positioning of the individual images was considered in the design to help make the final visual create an impact. I wanted to create a scattered themed visual so the design had a stronger association to the brand name ‘Excuse The Mess’. I created the visuals on Adobe Illustrator and felt the final visual complimented the aesthetics of the brand and was visually appealing to it’s target audience.
 
The four postcard designs were intended to be used as promotional material for their next four events. The colours used were based on the brand identity and I wanted to give each of the events their own identity but still have a relation to the previous event. Therefore the designs had the same layout and only the colours changed for each card. 
Excuse The Mess
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Excuse The Mess

To follow up my job application to freelance work for Excuse The Mess, I was required to produce samples of work to help promote their business.
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Attribution, Non-commercial, No Derivatives

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