JCPenney Real Savings Project
JCPenney Real Savings
Market research, Design Research, Sustainability
J.C. Penney approached SCAD seeking an innovative solution to an old problem, plastic bags. I lead a four person interdisciplinary team in the search of the most sustainable, affordable, accessible, and most importantly receptive solution. After the sponsored class I continued my work to design a comprehensive solution to the growing social and economic issue. When faced with the plastic bag problem, the natural inclination is to design a reusable bag. However, when I really looked at the insights from the research I saw that there is a much more viable solution; and there is a particular way in which that solution should and shouldn't be marketed. With that in mind I designed a fun, interactive plastic bag return kiosk and a strategy grounded in incentives, changing habits, and building connections.
No copy write or trademark infringement is intended, research sanctioned by JCP, content the sole property and design of Jaryn Miller
JCPenney Real Savings Project
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JCPenney Real Savings Project

A comprehensive strategy for companies to drastically cut down on plastic bag waste, encourage recycling, and gain customers.
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Published:

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