Proposed redesign study of Emmi's popular coffee to go drinks. Current package had a narrow footprint and was not recyclable. I designed a new structure and enhanced the graphics. Boosted the flavor communication with color rich visuals, logo background color and drink relationship imagery. Designed with an aluminum can with a clean contact opening. With the aluminum solution it was now lighter, unique in it category and fully recyclable.
Current product reference and new proposed package form.
Side by side comparison of the before and after.
New proposed design, coffee enhancement graphics. Shown alone the "Flavor" enhancement.