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    “Make your english clear.” This campaign shows the importance of speaking correctly to understand the english language. The ads shows abstract bi… Read More
    “Make your english clear.” This campaign shows the importance of speaking correctly to understand the english language. The ads shows abstract bizzare creatures that represent the confusion of a student when confronted with similar phonetic words, like bear, beer and bear. The illustrations were made by Sattu. Awards: Cannes 2012 - Press, Silver Lion Campaign Lürzer's Archive Site - Print Ad of the Week 2012/24 http://old.luerzersarchive.net/ad-of-the-week.asp?week=2012-24 Lürzer's Archive - 04/2012 Read Less
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Make your english clear.”
This campaign shows the importance of speaking correctly to understand the english language. The ads shows abstract bizzare creatures that represent the confusion of a student when confronted with similar phonetic words, like bear, beer and beard. The illustrations were made by Sattu.
 

Com o conceito “Torne seu inglês mais claro”, a campanha mostra a importância de se ter uma boa pronúncia para o entendimento da língua inglesa. Os anúncios mostram criaturas bizarras, inspiradas no estilo surrealista. Elas representam a confusão que normalmente se forma na cabeça de pessoas inexperientes em inglês quando se deparam com palavras de pronúncia parecida, como no exemplo Bear, Beer e Beard (urso, cerveja e barba). Todas as ilustrações foram feitas pelo Sattu.