Social media and online gaming is rapidly becoming the chosen alternative to physical interaction for those between 16-26. This can be closely linked with growing numbers of cardiovascular diseases diagnosed in this age group. Using elements of online gaming and social media, create a fun way to get Generation Y active and physically interacting.
The game of hide and seek is replicated in the poster advertisements. Aurasma (Augmented Reality) brings the posters to life and allow you to hunt down people in the poster in a Geo-Caching style.