While working to bring the 2008 National Homebrewer's Conference to town, the group created a beer and a mead as a gift for attendees. I was asked to create a label for the mead. The idea of the flying pig is symbolic to Cincinnati and this particular mead uses hot cinnamon oil for flavoring - hence Fireball Mead. The pig and fireball graphic both utilize bits and pieces of the title font to create the image. Additionally, I hid my initials 'AWM' in the pigs feet :)