Speks, a product developed for my private label/ product development class for Winter 2012 at Savannah College of Art and Design. My parnter, Elizabeth Wilcox, and I came up with the idea of creative removable decals for eyewear, targeted towards the ever curious teenager. This stylish and inexpensive way of changing eyewear was inspired from my own experiences as an adolescent wearing glasses. We took the popular trend of fashionable glasses and made them more diverse. We are encouraging our customer to"switch it up".
I contributed to the customer profile and research as well as the sourcing and origination of the idea, my awesome partner did the design work for the entire book including designs for the product itself, the book, inspiration piece and marketing campaign.
