Branded Environments - Optus HQ

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Designing a Successful Story-Driven Branded Environment

Creating a temporary corporate boardroom wall graphics at Optus Headquarters

When one of the country’s largest telecommunication providers needs to make critical decisions, it’s a comfort to know they’re doing so from a space of purpose-built inspiration. At least we like to think so! I had the privilege of working for one of Australia’s leading architecture firms Rice Daubney (now HDR Rice Daubney) to design informative, branded spaces.

For the Optus Headquarters buildings in Sydney, we were tasked with designing three walls of a temporary boardroom. The brief… to tell the story of the building’s development, introducing the architect Rice Daubney (now HDR Rice Daubney) and property developer Stockland. The intention… inspire meaningful conversations, productive meetings and pride in the success of the development.

So if you’re looking to inject more productivity, inspire creativity into office meetings and accommodate the face-to-face meetings essential to winning new business yet also:

- be seen as a story-driven company responsive to its customers;

- craft real and well-told stories to make an emotional connection with the people who believe what you believe, those people you hope to serve;

- enhance your brand identity to create a unique experience that is aligned with your core values and brand positioning;

- inspire your customers to come back again and again because of their memorable experiences interacting with you;

- display products;

- promote services

You might consider turning your white walls into an inspirational journey. Through temporary or permanent wall graphics, I can walk you through the possibilities and options to affordably transform your working environment.

Architect: Rice Daubney (now HDR Rice Daubney) - Darren Tims, Lead Architect

Is your environment communicating your brand purpose and passion? Call Atol today on +61 434 670 351 to bring your brand to life.