This hypothetical brand and packaging was designed with the goal of marketing traditional men's shaving products to a broader, contemporary male audience. Spiff takes an unconventional approach to branding men’s care products by conveying a positive and inclusive message. Rather than perpetuating unattainable hyper-masculine ideals, the brand encourages men to be comfortable with who they are. The 1950’s-inspired packaging features partial reveals, memorable opening ceremonies and sustainable design that extends the use of packaging beyond the shelf. Each piece in the set is packaged in a travel kit which converts to a drying rack for easy storage and comes with a drawstring pouch for compact travel on-the-go.