Yara Yogurt Line
Academic group project realized in 2012.
Academic group project realized in 2012.
Group members: Ana Clara, Bruna Fedeli, Danielle Quast Tostes, Luis Eduardo
We were briefed to create a new yogurt line under the name "Yara", the only requirement is that it had to be aimed towards classes C and D and use no more than 6 colors (CMYK + Pantone).
I'm only going to post the things I created here(unless stated otherwise), so if you're curious about the other members' work you'll have to look elsewhere. Each member had to do a different type of packaging, mine was the 4-pack.
Our target audience was children in school.
The sketching stage
Since the group members agreed they all liked cows, I began sketching some cows for the mascot and ideas for the brand logo. Gosh, drawing cows for the first time is difficult!
The chosen logo
Bruna Fedeli took my messy sketch and vectorized it into the final logo we all would use for our packages.
The mascot
After deciding the cow that would represent out yogurt line, I made a couple more sketches of it.
These two rough sketches above were made to be later vectorized by Ana Clara and Bruna Fedeli for their own packages.
The design stage
3D Simulation
The physical mockup
Had some printing problems (color differences, invading lines, etc) but otherwise it turned out ok.
