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    About

    Display of collected hair donations in unexpected e-shops to raise monetary donations and create wigs for children with cancer and alopecia.
    Published:


The brief:
Raise money for "Donate Hair Donate Love" NGO to turn the thousands of hair donations it has collected into wigs for children with cancer and alopecia.


The Insight: 
A hair donation is a yet incomplete product that requires monetary donations to be realised and offer happiness.


The Idea:
Photograph the collected braids and display them at unexpected 
e-shops where people will meet them during their daily shopping.