THE CLIENT
Donate Hair. Donate Love. - Hair Donation NGO
THE BRIEF
Raise money for the NGO, to turn the thousands of hair donations it has collected
into wigs for children with cancer and alopecia.
THE IDEA
to be realised and offer happiness.
Our idea was to photograph the collected braids and display them at unexpected
e-shops where people will meet them during their daily shopping.
The braids on display are role materials, which can turn into final products,
through the users' donations.
