Dollysugar Lingerie
I was approached to re-design a new logo for a lingerie company, Dollysugar Lingerie. My concept towards this logo, was influenced by Herbert F. Lubalin and Tony DiSpigna typography. Unfortunately the logo was rejected as the client felt it didn't represent the image of the brand. Here is the development of the logo design I done from start to finish.

Here is the clients current branding and website 
please note this was not design by me.

Also a special thanks to aka Khyzyl Saleem and aka 
Karol Gadzala for their input and ideas.
Custom illustrations of the DL logo 
Other outcomes I developed