THE CHALLENGE
Elit Chocolate, was founded in 1924.
Elit Chocolate, was founded in 1924.
For almost 90 years, We never made an
advertising campaign... When we decided to
focus on B2C with an ad campaign, we had
less than 10 Facebook and Twitter followers.
The brand was virtuallyunknown to end-users.
THE SOLUTION
We wanted to stick to one simple solid fact:
THE SOLUTION
We wanted to stick to one simple solid fact:
we are master of chocolate; new at advertising.
As we were hopelessly amateur, something
As we were hopelessly amateur, something
always went wrong. Nevertheless our naive
and clumsy efforts were quickly noticed.
THE RESULT
The campaign has been a huge success in Turkey.
The brand awareness rose by 50%. Thousands
of online sharing and comments brought almost
20.000 Facebook and 900 twitter followers.
20.000 Facebook and 900 twitter followers.
AMBIENT
PLEASE DON’T DIE. WE NEED YOU
VIRAL
THE MAN BEHIND THIS
“UNPROFESSIONAL” CAMPAIGN
IS A JUNIOR CREATIVE DIRECTOR
“UNPROFESSIONAL” CAMPAIGN
IS A JUNIOR CREATIVE DIRECTOR
REAL TIME MARKET EXPANSION
PRINT
FACEBOOK FANS WERE RECRUITED
ELİT ATTEMPTED TO WELCOME “CAMPAIGN”
TV
