Pálinka packaging in general is often characterised by typical Hungarian motifs emphasizing tradition and nationalism. Gyulai Pálinka Manufactory wanted an end with these clichés. The packaging and the communication of these products go against the industry’s standards.
Some think that the final design and communication is scandalous, some welcome it cheering but no one stays neutral. The concept worked – this pálinka became successful and a dominant player in the Hungarian market. The design for the range of base fruits was followed by the ágyas (bedside) line and a rare 60° family. Meanwhile the original concept giving the soul of the product did not change a bit.
