DO! is an interactive, decision-making, inspiring campaign that makes exploring and discovering passion or interest more personally meaningful to teens. It is our aim to help them achieve their career and life aspirations. It is important for them to recognize that doing what they love is integral to their success.

Do! will encourage, educate and help teens today choose their right paths in their education and future career. The right path is to do what we love or do best. It does not matter what area of interest it is because if we do what we love, happiness and a better life will follow. There are many successful stories of people who followed their passion. For example: Walt Disney, Guy Laliberté, Oprah Winfrey, Bill Gates, Thomas Edison and many more. If we follow our hearts and go after our dreams, anything is possible.

Do! will provide information and ask provoking questions to help you discover your passion or interest. We examples of what success looks like with inspirational stories, and provide resources for choosing the right education and career.
There are too many teens that are struggling when it comes to making choices for future paths. Many of them are misled or influenced by people around them or surrounding environment. Some feel obligated to follow their parents’ footsteps; some have a fear of trying; some do not know what they want; and some just go where they think the money will be. Choosing the wrong path could lead to problems, such as disillusionment, depression, and suicide.
The whole site is focusing on the teenagers and students which would be the audience of the site “YOU”. So It will start off with “Find Yours” page in order to help them find their interests and passion.
The audience are able to find out which area of interests that they have high score at. Then they are able to explore each interest on its job and education opportunity.

At "Your Voice" section, the audience will have the chance to share their thoughts and feelings with others.
When roll over, each unique shape and quote from each example will be visible. The audience will discover who’s quote and shape that representing by clicking the shape.

On the “People that DO!” page, the audience would get a chance to discover some examples who has or is following their passion and interests.


This is the “About” page where the audience will get all the information about the campaign.
Inside the contact page, there would be a live webcam chat with a counselor that is ready to help at anytime. Many students prefer to contact through internet instead of phone or visiting the office. So this could be a very helpful new tool.
The audience are ableto purchase merchandise and support the campaign. We have T-shirts, thepersonal survey journal, stickers and free mobile wallpapers. With thethe roll over, the audience will get a zoom in window that show thedetails for each merchandise.

Check out the website prototype:
http://webspace.ringling.edu/~ltan/DO/
This book is designed to provide information about the campaign and as well as provoke the students to discover about their interests and future.

This part provides Inventory, provoking questions, action plans and inspirational quotes that could help the teenagers and student to find their passion and interest.
The information part of the book has covered everyhting the students need to know about the campaign. From Mission statement to contact information.
Merchandise like T-shirts is very popular among the teenagers and students especially with the bright and energetic design.
Mobile Phone has been a popular usage among teenagers and students and many of them like to download wallpapers to decorate their mobile. This can really help promote the campaign with no cost.
The inspirational quotes stickers can be very useful for teenagers and students to be inspired everywhere they stick their stickers on.
Many teenagers and students spend most of the time online. So it is a good promotion to have banners on the popular sites that have highest visits.
DO! campaign
Published:

DO! campaign

Published: