REFRESH THE BRAND

While "Primera Impresión" (First Impression / large format printing services) brand, it is quite young, a first brand refresh was made taking advantage of a new business strategy that included a new place with more space for the production area.

The purpose was to give more visual power and dynamism to the brand. So there were used the 4 basic colors of the printing (cyan, magenta, yellow, black) and a series of images with the painting/inks style, for backgrounds and versions of stationery and brand communication. Here a recount of the process and the results





BRAND ROLL - BOOK 

 
LETTERING / WALL 
 











THANKS


Design Studio: Tepache Lab
Original logo design: Juan "El Diablo" Sandoval 
Brand Refresh: Primera Impresión
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Brand Refresh: Primera Impresión

Brand Refresh for Primera impresión - large format printing services looking for more visual impact and funny use of colors
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