REFRESH THE BRAND
While "Primera Impresión" (First Impression / large format printing services) brand, it is quite young, a first brand refresh was made taking advantage of a new business strategy that included a new place with more space for the production area.
The purpose was to give more visual power and dynamism to the brand. So there were used the 4 basic colors of the printing (cyan, magenta, yellow, black) and a series of images with the painting/inks style, for backgrounds and versions of stationery and brand communication. Here a recount of the process and the results
BRAND ROLL - BOOK
LETTERING / WALL
THANKS
Design Studio: Tepache Lab
Original logo design: Juan "El Diablo" Sandoval
Original logo design: Juan "El Diablo" Sandoval
