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    2012 / posters for aaum
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STE ( Semanas Temáticas de Empreendedorismo / The Entrepreneurship Thematic Weeks) under the theme Health.



The AAUM promotes the UMplugged and DJs at UM contests.



TUESDAYS, SINGING NIGHTS
The traditional Students’ Night Parade, where the Tunas go out to the streets, serenading all who hang the student's black capes outside the windows.



THE PROM
Upside down: The Sameiro's Sanctuary in Braga, Portugal where the final year students traditionally celebrate the end of their academic life.



THE 1ST OF DECEMBER — Portuguese Independence Day



CNU — Campeonatos Nacionais Universitários 2012.
Braga and Guimarães host one of the largest multi-sport events, with the participation of nearly 2,500 athletes.



Enterro da Gata is an academic festivity in Braga with its iconic symbol of a cat. The poster usually carries a reflection/boost message student’s life, to continue fighting. This year the cat looks like a shoe. It’s a metaphor of the Cinderella’s story, matching the chosen theme. It’s also an approach to the “não faças de mim gato sapato” a popular expression that says “Don’t make me a fool”.