Clap! Naming + Branding
To represent art and music is always a great challenge. The Clap! Artistic Production is a brazilian brand that just started their business and now they need to reveal their creative DNA into their logo. The identity was completely inspired by the strong naming, witch was always suggested by me to the company's Artistic Director. The color scheme was based in the old theaters atmosphere and helps to reveal the brand spirit. This brand is just starting to grow and Im sure that the applauses will never end.