"Great concepts, copy and content"
Hi, I'm Tino Ferreira. I write the calibre of copy that will complement your creativity. It's not about words; it's about ideas, and how best to share the "what's in it for me" with the audience. I am visually literate - an all-round marketing writer with experience at large and small ad agencies. Most recently, I worked as the creative director of Mustard Seed Marketing, a niche retail advertising agency specializing in the marketing of shopping centres.
I now run my own creative consultancy near Cape Town, South Africa, where I strategize, conceptualize, co-ordinate and implement online and offline projects for a number of ad agencies and direct advertisers.
Mail me: firstname.lastname@example.org
Check out my copywriting site: www.brandformation.co.za
and my seo site: www.befoundseo.co.za
The copy in this brochure for a luxury lodge exploits the contrasts between the destination and the mundane, back home. The page shown above faces a pic of the watering hole in the bush; the page below faces a pic of elephants crossing the path of a Jeep. Agency: Wanted
In this brochure for a luxury lodge, the natural attributes of the destination are contrasted with the humdrum of city life. Urban references acquire new meaning.
A former parsonage has been converted into a restaurant and luxury guest house. The brochure (pages shown above and below), point of sale material and print ads explored this heritage in a subtly humorous way.