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    Potion is a premium Absinthe which turns your world upside down.
Potion Absinthe
Bottoms Up
Turn your world upside down.
Potion premium absinthe is distilled from the finest of ingredients to help you forget the world your in, and change your perception of everything. Whether a sip from the glass or a bottle straight, potion helps to see the world through a new set of eyes. 

The design of the bottle was meant to communicate to the consumer a feeling of changing perceptions. The label as well as the logo is meant to be read either right side up or upside down. Absinthe has historically been a drink which alters the perception of it's consumers. Packaging and branding of Potion continues the tradition with a modern twist.