We are all hungry to satisfy more and more of our needs
but we fail to identify with the needs of others,
regardless of how urgent or vital they might be.
"NEEDS" campaign was based on virtual ads of clothes, toys and travel,
seemingly targeting the needs of users.
Instead of an e-shop, each ad lured users to a different landing page,
which stressed the vitality of the advertised good
and the urgency of the situation for refugees in Greece.
The campaign won the Silver Award at "Support Refugees" (2015),
a contest with Google and Praksis NGO
for concept ideas on raising awareness about the refugee crisis.
