Trek Cocoa
Art Direction for Photography: Spring 2012
Objective: Create a print campaign highlighting the details and luxuries of the Women's Specific Design of Trek's newest model.

Deliverable:
3 print spreads, Microsite

Role: Art Direction, Typography, Painting of Background

Photographer: Blair Meadows
Copy: The Trek Cocoa delivers both fashion and comfort with specialized features that only a Women's Specific Design can offer. Join the conversation at Facebook.com/trekwomen to find the WSD for you.
Tagline: It's all in the details.
Trek Cocoa
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Trek Cocoa

A print campaign for the Trek Cocoa bicycle.
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Published:

Tools

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives