Champion 強辯 - Before it comes 在那之前

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Champion - Before it comes (tw)
Album Design & Product Design
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∵ Conception ∴

強辯樂團自成軍以來一直以搖滾偶像形式包裝，在我們看來強辯樂團的音樂性有豐富的想法及風格在其中，我們希望經由我們設計的這一張專輯能夠讓歌迷，從偶像式的的方式轉變至音樂本質上，從設計方面也統一呈現出強辯內心對於音樂的態度。

在那之前，對我們來說仿佛就是有一個看不見的關卡、透明的阻礙、無形的牆壁，所以這次我們想利用這個無形的東西來呈現兩個不同層面的強辯，就樂團來說，需要的衝擊不一定是表現在高預算的包裝或是印刷，因為這些不一定是樂團能承擔得起的，相較之下，需要一個在限定範圍內能完成最大限度的創意，我們這次使用了擅長的PVC元素，利用「減色法原理」，事前先將照片進行後製，實際以PVC來測試，使兩種顏色在PVC交疊的情況下產生不一樣的結果。

本次設計的主要概念是「在那之前你什麼都看不見」這一方面也是希望歌迷聽眾，重視一張專輯的每個細節，專輯的重點不僅僅在於光碟內的音樂，外殼、歌詞本、封底、封面，排版、每個地方都有樂團與設計師想要表達的態度與概念，在你仔細翻玩歌詞本之前你看不見每一首歌的歌詞，也是用一種引導的方式讓聽眾看設計。減少繁複的頁數以及制式的排版，讓既定的壓克力殼專輯有了不一樣的新玩法，讓購買者對於實體專輯更有手感、情感。

“Champion” had been presented as an image of “Rock Idol”. In our opinion, they actually have a strong style with lots of ideas. And we would like to make all their fans shift the focus from the outside image to the inner content of their music by the design works we made of this album. Before all these works, it seems that there is an invisible level, a transparent obstacle or even like an untouchable wall between the shifting progress that we would like to do.

"Before it comes", we directly use the condition of transparency to introduce the two different aspects of Champion. From the band’s side, they don’t really need the high budget of package or printing works. Because they could not certainly afford that cost; they actually need the maximum usage of creative ideas under a limited budget of cost. So, we decide to use the “PVC” elements that we are pretty familiar to work with. And we use the principle of “Subtractive Color” to adjust and revise these photos. And after so many tests by using PVC to make two colors in the condition of overlap, and you would find out some different results by the color-overlapping process.

“You will see nothing before all this happens”, is the fundamental basic concept of this project. We would like to make all the audiences concentrate on not only the music itself, but also the outside case, the lyric book, the front and back cover even the contents-arrangements. You may discover the attitudes and conceptions in every detail that designers and the band want to express. Before you take a short look of the lyric book, you are able to see no lyrics of this album, which is much more like a “To lead” the audiences to the design field. And we actually reduce the numerous pages and regularize arrangement of the same acrylic work, to make the customers feel the texture and motion of the album.

∵ Logotype ∴