Most of athletes has this strong bond with their shoes, How it looks and how can it make them feel strong,excited, focus and determined. Most of them are considering their shoes as a source of luck and power during the game and more wins make them trusting their shoes more .They believe that how much are they run,jump,dunk,score and strike their shoes will not give up ! This insight has triggered me to came up with this product called SQUEEZE.
Adidas SQUEEZE is a Virtual product/Personal Project..
Inspired from the amazing #NMD