2015 was a big year of changes at Mercy Health. The cafeteria at Saint Mary’s Campus underwent a mini re-brand in hopes of becoming a healthy and delicious destination for patients, visitors and their families. It was renamed The Urban Platter and the space (and menu) was completely renovated to look like a high-quality restaurant. This service was approved to deviate from the Mercy Health brand completely, so a modern, fresh logo was developed with a vibrant orange to activate appetites. A food photographer was not in the budget, so I delivered tantalizing stock photography to help communicate their strategy.