College project for the class Campañas de Divulgación (Outreach Campaigns) working with a real client to donate our campaign.
This is a campaign for the Spanish NGO based in Honduras called ACOES (Asociación Colaboración y Esfuerzo).
Background: ACOES was founded by a Spanish priest that decided to help children in Honduran dangerous zones where gangs have control and police forces don't enter. The organization managed to build 2 entire schools, planning to build a third one soon, and they also provide children with balanced meals, a safe environment for learning, and scholarships that cover the needs of two kids at a time by giving them uniforms and the school supplies needed.
The NGO also has other growing initiatives in public health and to support elders.
The education is very cheap and infrastructure, food, and other daily basics are only possible to have by donations.
Problem: ACOES is stationed in Honduras, but the main income of donations in money or items comes from various offices of the NGO in towns around Spain, with a few donators from Germany, France, and Canada. The organization is barely known in Honduras in spite of it being active for more than 10 years and it only made sense that most of the help should come from the country they're helping.
Solution: Creating focused campaigns to attract donations and volunteers mainly in Honduras, but also reinforcing communication in already participating countries.
I participated in the donations campaign as Copywriter for Spanish, English, and German speaking countries in various media communications: Print, TV, radio, BTL, and social media.
We based our designs on ACOES' identity manual and, noticing it used doodles, we created our concept:
DALE COLOR A SUS VIDAS or BRING COLOR TO THEIR LIVES.
The project included poster showing the steps to donate online, a TV and radio spot showing that with a very small amount of contributions for a child you could change the lives of two children for an entire year, posts on Twitter and Facebook, stickers, and special gifts for the donators to receive which would include cards and drawings of a child (accompanying the usual report cards sent), bookmarks, and a branded crayon designed with the campaign's concept so they could literally bring color to their lives by painting on the children's drawings.
Here I only feature some of the posts (there were 40 posts for Facebook and Twitter in each language, plus posts in French) and the stickers made for the campaign.