By using our first & family name to create and launch a brand new perfume for the global market consuption. By coming up with an appropriate name for the new line. The perfume can be for both men or woman or unisex. The project includes developing a brand identity[logo], bottle design, package design & surface graphics. On top of that also creating a visual association for the supporting ad campaign. The user of this perfume have these traits of personality, hobbies and attitude; They are active fun woman who enjoy the outdoors and the adventures such as sports, travelling and seeing the world. The user’s are the ones who enjoy life and test their limits. Takes risk and enjoy the life’s adrenaline and what it’s got to offer. They are outgoing and usually all rounded in their everyday life with self confidence and young at heart.