Coca-Cola 2012
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About

Various projects made for Coca-Cola Portugal in collaboration with the agency "O Escritório".
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Teamed up with Nuno Jerónimo and Tiago Canas Mendes from the "O Escritório" agency I've been responsible for the art direction and identity design of this campaign held by Coca-Cola Portugal and the Portuguese soccer team Benfica.

The idea behind this "feel-good" campaign was to turn the stadium luxury corporate box into a dormitory for 8 lucky fans. Boosters could apply at Coke website and win the chance to spend 24 hours in the dorm, spending the night in there and also watching a soccer match with the privileged view the location offers.

The final version of the logo had some minor changes that can be seen on the video.

Client: Coca-Cola
Agency: O Escritório
Production Studio: Onrepeat
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira
 
 
Special Coca-Cola 8-Pack package
"I've slept on the Coca-Cola Dorm"
 
 
 
 
 
 
Coca-Cola Snooker Table
Coca-Cola 4x4 Mini Soccer Table
 
 
 
 
 
 
 
 
 
The Dorm itself
 
 
 
 
Taça Coca-Cola is a soccer tournament for juveniles where they compete in teams to win the chance of being part of the Coca-Cola Portuguese national team and dispute the Iberian Super Cup.

I've been responsible for the design of the 2012 (10th anniversary) edition identity and the whole communication materials, at the end Coca-Cola Portugal didn't use my logo and decided to use last year's one to maintain the identity. Those images contain the logo I designed.

Client: Coca-Cola
Agency: O Escritório
Production Studio: Onrepeat
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira
 
 
 
 
 
 
Email invitation
 
 
 
 
 
 
 
Bar Aberto Coca-Cola (Coca-Cola Open Bar) is a Coca-Cola lounge / bar with a privileged view of the whole Porto stadium where an invited group of people, selected through a contest, can watch their team matches while enjoying a Coca-Cola experience.

Client: Coca-Cola
Agency: O Escritório
Production Studio: Onrepeat
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira
 
 
 
Estádio do Dragão (Porto Stadium):
Coca-Cola Open Bar entrance
Walls artwork:
 Facebook Machine:
 
 
 
 
 
ONREPEAT
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