JSYK is a site dedicated to speaking to the "tweener" - kids age 9-12.With so many sites talking to either elementary kids or teenagers, thetween audience has few options. JSYK jumps in head first with a sitethat speaks to the issues and interests of this very unique andinfluential audience.
The design is simply about having fun. Thelogo and backgrounds are intended to frequently change, focusingaudience attention on the emotion behind the brand rather than oneexecution.
JSYK is quickly becoming one of the most popular tween sites on the web.
The design is simply about having fun. Thelogo and backgrounds are intended to frequently change, focusingaudience attention on the emotion behind the brand rather than oneexecution.
JSYK is quickly becoming one of the most popular tween sites on the web.
