Imagination For Life｜Dried Fruit Packaging
Taiwan is an island abounds with fruits, regardless of its high sweetness, the mouthfeel of fruits are one of the best in the world.
Doing the processes of peeling, slicing, and draining, fresh fruits can be made into dried fruit, which is easily to preserve and eat as snack.
Based on current analysis of dried fruit marketing in Taiwan, the proportion of young women purchasing dried fruit steadily grow in recent years.
Choosing young women as main consumer group, reconsider the packaging of the dried fruit. Use Gulliver's Travel's concept to combine with fruit, and with hand draw illustration of imaginative and lovely style to convey health.
Flavors can combine one another with drawing on the packaging, scenes on boxes are more fun and story-conveyed through various ways of box arrangement.