Yu Chen's profile

鬧夜市 - 夜市形象設計 Noisy night market

屬於台灣最代表性的夜市文化,在近年來傳達給各個民眾警訊,好比中永和區域的樂華夜市,也傳出將要倒閉的消息。在都市裡的小角落「夜市」是台灣人民擁有的美好回憶,那「美食、童玩、人情味」是專屬於我們的。藉由這次的專題製作,推廣並維護在地特有文化。
藉由周邊商品的便利性、解讀性讓悠遊夜市的民眾,可以由此認同台灣當地夜市的特色性及維護性。
「紙片悠遊卡、DM夜市位置圖及相關食用用具的包裝和插畫繪製」等周邊商品,可讓各個不了解夜市美食在味蕾上跳動的外國遊客,更加了解食物的口感,及很多飲食的基本常識。
When foreign visitors come to Taiwan, most of them are always impressive to Taiwanese food. "Night Markets" contain much food culture in Taiwan, so we hope to make a special image with new visual expression. In short, we want to convey the different feeling of Night Markets. 

In order to give definite directions to visitors, we made a clear route map. Besides, we regard illustrations of Taiwanese food as a priority. We hope visitors understand detailed information about Taiwanese food. Local culture can enrich their trip.
申辦悠遊卡時,經由服務人員贈送一張卡套。因應現代夜市支付金額提倡「一卡在手,萬物擁有」的觀念,不但成功達到用卡方便的推廣,也幫助到夜市的人潮。
Night markets have most of Taiwanese food. In the past, the wrapping of food always transformed into trouble garbage. Now, we use the garbage to make recyclable material. Then, we use it to produce convenient wallets and dinnerware packaging.
Night market mascot  /  To develop a character a character development
Design  --  Yu, Chen
Illustration --  Yang, Wan-yu    Xiao, Jia-Xin   Lee, Mei-Xuan
鬧夜市 - 夜市形象設計 Noisy night market
Published:

鬧夜市 - 夜市形象設計 Noisy night market

2016 Young Pin Design Award - Finalist Fu-Hsin Trade & Arts School Bilingual Glossary graduate Illustration group -Publisher

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