Brief
How can we better connect consumers to the huge variety of items Tokopedia, Indonesias Largest Online Marketplace, has for sale?
Strategy
Millennials In Indonesia are very craft-oriented people. They love to make things, which means that they spend lots of time with online tutorials. But often, they don't have the materials needed to make what they want. This created a great opportunity to help consumers find what they needed on Tokopedia.
Execution
Online banners are often an annoyance. However, with The Buylight Instant Buy Banner, all people have to do is highlight an item on the page and the banner will automatically search for that item on Tokopedia and return a list of results. From the banner they can instantly buy what they need.
Result
The Buylight, Instant Buy Banner achieved an interaction rate of 40% and had a click-through rate which was 617% higher than the average rich media ad.