Mercedes-Benz
Print Branding Campaign
Brief: To create a compelling B2B communication campaign - utilising the global power of a parent brand - without diluting your own. The challenge was to leverage the marketing impact of belonging to a huge, multi-faceted global business like the Daimler Group - the largest truck-manufacturing group in the world - without losing MB's own unique brand identity. By utilising the iconic three-pointed star of the Mercedes Benz logo a campaign was created that positioned MB trucks as being the 'BIG STAR' in trucks. This core concept allowed communications to be alternated between brand, feature and product specific messages whilst visually being tailored to a multitude of market sectors and potential customers.
Print Branding Campaign
Brief: To create a compelling B2B communication campaign - utilising the global power of a parent brand - without diluting your own. The challenge was to leverage the marketing impact of belonging to a huge, multi-faceted global business like the Daimler Group - the largest truck-manufacturing group in the world - without losing MB's own unique brand identity. By utilising the iconic three-pointed star of the Mercedes Benz logo a campaign was created that positioned MB trucks as being the 'BIG STAR' in trucks. This core concept allowed communications to be alternated between brand, feature and product specific messages whilst visually being tailored to a multitude of market sectors and potential customers.
Media: Trucking related publications
Agency: Palmer Hargreaves
Copywriter: Paul Kardasz
Art Director: John Dean
Photographer: Mercedes-Benz Photo Library / Lorentz Gullachsen (Driver Comfort)
