The Challenge:
- To promote the NPR podcast Hidden Brain, hosted by Shankar Vedantam, which explores the unseen patterns that often guide our decision-making process and dictate the way we behave.
- To make sure that in the trending category of “approachable science" this podcast comes across as not only fun but also educational and grounded in serious science as well as in-depth research.
- To capitalize on the popularity of Shankar whenever possible.
What we did:
- We created a device to marry fun and science in every single communication piece, print, web, video... The "Mind Fact” is a whimsical way to break down the science Shankar and his guests discuss on the show into little pills of knowledge delivered in a lighthearted and playful way.
- In print and static formats, we used attention grabbing illustrations with dual meanings to represent both the seen and unseen pattern that guides our hidden brain.
- For video formats, we came up with light vignettes that in a comical, and almost surreal way, bring out the motivations of our Hidden Brain.
- To make sure that in the trending category of “approachable science" this podcast comes across as not only fun but also educational and grounded in serious science as well as in-depth research.
- To capitalize on the popularity of Shankar whenever possible.
What we did:
- We created a device to marry fun and science in every single communication piece, print, web, video... The "Mind Fact” is a whimsical way to break down the science Shankar and his guests discuss on the show into little pills of knowledge delivered in a lighthearted and playful way.
- In print and static formats, we used attention grabbing illustrations with dual meanings to represent both the seen and unseen pattern that guides our hidden brain.
- For video formats, we came up with light vignettes that in a comical, and almost surreal way, bring out the motivations of our Hidden Brain.