Zegna Baruffa Lane Borgosesia website redesign
The customer asked us a complete redesign of their official website, together with a massive improvement of their database and their content strategy.
We decided to make the website a fashionable showcase of their expertise and history, with a special focus on the UX and the product catalogue.
 
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Every component of the new portal has been crafted to let the user feel at ease, according to the latest UX best practices.
 
 
 
The "Configurator"
 
Our starting point was the necessity to show in a clear and engaging way the actual extent of Zegna Baruffa’s products range, especially the latest collections. We decided to implement a solution of products showcase based on what we called “Configurator”.
It gathers the collections and lets them be sorted out by name and picture, but also by specific tag describing product properties such as the kind of fiber they’re made of and the thickness of the yarn.
 
 
 
 
The page was built using Metafizzy’s powerful JavaScript library “Isotope”, which allows to organize and move the objects it contains.The tags are directly implemented through the Wordpress back office, thanks to custom fields, which also let the user easily insert new items.

In order not to affect user experience and navigation speed too much we choose a progressive loading solution for the hundreds of images we needed to show. Product presentation is simple and fun to customize, allowing the user to get quickly an idea of what he wants.
 
The creation of the new portal also involved a complete makeover of the original MySQL database: the simplification of the data structure now allows to gather all the datas from the last five years, without sacrificing performance.
 
 
 
Hubspot implementation
 
To take care of the incoming data of new leads we’ve found a solution through an integration with HubSpot CRM via Wufoo and Zapier, allowing the contact management in a more rapid with the security and advantages of the HubSpot platform.
Here's the workflow:

 
 
 
Discover the result on www.baruffa.com
 
 
Zegna Baruffa Lane Borgosesia website redesign
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Zegna Baruffa Lane Borgosesia website redesign

A complete redesign of Zegna Baruffa Lane Borgosesia official website, together with a massive improvement of their database and their content st Read More
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