O' Jam is a new jam brand, which is made from fresh fruits from Da Lat City, but no calorie, fat, carbs, gluten or sugars of any kind. It is a great choice to be served on toast or muffins, cottage cheese, in yogurt and as a topping on baked goods. They add neither additional color nor artificial flavors to the jam as the brand's mantra is "Real fruit, real flavor".
The overall design is ruled by sweetness as the brand's target customers are 25-to 40-year-old woman. Watercolor illustrations, vintage design elements and simple typography are used to create an elegant impression that encompasses both the look and feel. The label is printed on a textured paper which adds a classic feeling to the design. It is a feast for the eyes that demands attention at shelf in any supermarket. Beside that, the packaging gives the consumers not only the ability to identify the brand easily but to quickly examine the jam inside.
In order to stand out from the rest, the banners and billboard are designed in a simple way, using hand-drawn illustrations to highlight the product's image. Therefore, they can bring a light feeling to the customers, as well as the curiosity to try the marvelous flavor of the jam inside.